NextVR and NBA Digital to Feature The 2018 NBA Finals in Virtual Reality

Post-Game Highlight Packages to Include First Public Distribution of NextVR’s New High-Resolution Format
New High-Resolution Format Delivers the Most Realistic Experience Yet

NEWPORT BEACH, Calif., June 1, 2018 – For the second straight year, NBA Digital and NextVR, the Official LIVE VR PARTNER of the NBA, will offer fans free on-demand virtual reality game highlights of the 2018 NBA Finals presented by YouTube TV featuring the Golden State Warriors vs. the Cleveland Cavaliers. NextVR is also announcing the public availability of a new high-resolution format that will deliver the most realistic and immersive VR experience yet. 

On the day following each game of the Finals, fans will be able to access highlights in the NBA Finals channel within the NextVR app. The new high-resolution format will deliver increased resolution and sharpness to head-mounted displays on all existing VR platforms, with higher-end displays realizing the most dramatic impact (e.g., HTC VIVE Pro and Samsung Odyssey).

“Improving fidelity and realism is critical for the success of virtual reality media. This upgraded format adds detail, sharpness and enhanced 3D depth to our broadcasts, greatly increasing realism and overall sense of presence,” said David Cole, NextVR co-founder and CEO. “While all users will see an immediate improvement, this only scratches the surface of the capabilities of this format and our technology platform. More advanced headsets slated to ship in the future will take even greater advantage of this new VR broadcast technology.”

“NextVR continues to demonstrate its innovation in VR technology through its incredibly immersive NBA VR broadcasts,” said Jeff Marsilio, NBA Senior Vice President, New Media Distribution. “We are excited to partner with NextVR to debut this enhanced technology in conjunction with our biggest event of the year, the 2018 NBA Finals.” 

After the recently-announced availability for HTC VIVE and VIVE Pro, NextVR is available on nearly all existing VR platforms. Fans can download the free NextVR app from the stores associated with the following platforms: Oculus Go, PlayStation VR, HTC VIVE Pro, HTC VIVE, Windows Mixed Reality, Gear VR, and Google Daydream.

Visit nextvr.com and follow @NextVR on Twitter and Instagram and /NextVR on Facebook for programming announcements.


About NextVR

NextVR is the world’s leading virtual reality platform for delivering live sports and music in virtual reality to fans globally. Launched in 2009, the company has multiple patented technologies that deliver an unparalleled virtual reality experience, providing fans extraordinary access and profound immersion. NextVR has world-class partnerships with leaders in sports and entertainment including the NBA, NFL, FOX Sports, Live Nation, WWE and the International Champions Cup. NextVR was founded by industry leaders with decades of experience in 3D stereoscopic imaging, compression technology, and VR broadcasting. For more information, visit nextvr.com.

About the NBA

The NBA is a global sports and media business built around four professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, the NBA G League and the NBA 2K League.  The NBA has established a major international presence with games and programming in 215 countries and territories in 50 languages, and merchandise for sale in more than 125,000 stores in 100 countries on six continents.  NBA rosters at the start of the 2017-18 season featured 108 international players from a record 42 countries and territories.  NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass.  The NBA has created one of the largest social media communities in the world, with 1.5 billion likes and followers globally across all league, team, and player platforms.  Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.

For all press inquiries, please email:

press@nextvr.com

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