Effort Continues US Open’s History of Innovation in Presenting Tennis

Flushing Meadows, NY, September 8th, 2016 – The USTA today announced the US Open will team with NextVR, the leader in broadcasting live events in virtual reality, to air highlights from the Women’s Singles and Men’s Singles Semifinals and Finals of the 2016 US Open. For the first time, fans will be able to experience and witness the US Open in virtual reality.

The virtual reality experiences will transport viewers from their living rooms to the newly renovated Arthur Ashe Stadium at the USTA Billie Jean King National Tennis Center, where they will be able to watch highlights of their favorite tennis stars contending for a major championship title.

This collaboration with NextVR is part of a series of innovative and immersive technology experiences at the event this year, and continues the USTA’s innovative history of bringing new ways to present the sport of tennis.

Using multiple cameras, NextVR will provide fans with different angles and viewpoints of the matches from Thursday, September 8 through Sunday, September 11. NextVR will have highlights available in virtual reality on demand after each match, along with additional exclusive VR feature experiences including a welcome tour of Arthur Ashe Stadium featuring tennis legend Billie Jean King and an inside look at the Stadium’s new retractable roof. Fans will get behind-the-scenes access to players like never before – from practice to the back hallways to the locker rooms – all in virtual reality.

“We are giving sports fans across the globe a courtside seat at one of the world’s most anticipated tennis tournaments,” said Brad Allen, Executive Chairman of NextVR. “This content offering marks the first time that both NextVR and the USTA will showcase the US Open in virtual reality, and we look forward to making history together at this premier event.”

“The use of virtual reality is a major milestone in our innovative history,” said Lew Sherr, USTA Chief Revenue Officer. “We continually challenge ourselves to bring our sport to fans in cutting edge ways, and by teaming with a leader like NextVR, we will be able to do so through virtual reality for the first time.”

How to watch the US Open in Virtual Reality

Fans can download the virtual reality experience of the 2016 US Open on the free NextVR platform for Gear VR, which is available in the Oculus Home app store. Check for match highlights and additional feature experiences. For more detailed instructions, go to

About NextVR:

NextVR enables the transmission of live, long-form virtual reality content in broadcast quality – leading the way for live and on-demand VR to become a mainstream experience for sporting events, concerts, cinematic productions and more. Launched in 2009, NextVR has more than 36 patents granted or pending for the capture, compression, transmission, and display of virtual reality content. NextVR's platform allows the fully immersive content to be streamed with pristine quality using current home and mobile Internet connections. NextVR was founded by veterans in stereoscopic imaging technology, software development and an award-winning filmmaker. For more information, go to

About United States Tennis Association:

The USTA is the national governing body for the sport of tennis in the U.S. and the leader in promoting and developing the growth of tennis at every level – from local communities to the highest level of the professional game. A not-for-profit organization with more than 715,000 members, it invests 100% of its proceeds in growing the game. It owns and operates the US Open, the highest-attended annual sporting event in the world, and launched the Emirates Airline US Open Series, linking seven summer tournaments to the US Open. In addition, it owns approximately 90 Pro Circuit events throughout the U.S. and selects the teams for the Davis Cup, Fed Cup, Olympic and Paralympic Games. The USTA’s philanthropic entity, the USTA Foundation, provides grants and scholarships and helps under-resourced youth and individuals with disabilities, and supports wounded, ill and injured service members, veterans and their families. For more information on the USTA, log on to, “like” the official Facebook page,, or follow @usta on Twitter.

Media Contact NextVR:

Karena Bibbins, for NextVR
(310) 309-6663

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