NEW YORK, Nov. 10, 2016 – The National Football League and NextVR, the leader in broadcasting live events in virtual reality, will collaborate to bring fans a unique post-game experience in virtual reality featuring highlights from three 2016 NFL regular season games. The content will be available for free to fans worldwide following the San Francisco 49ers at Arizona Cardinals game on Nov. 13. Two additional post-game experiences will be produced and distributed following the Chicago Bears at New York Giants game on Nov. 20 and the New York Giants at Cleveland Browns game on Nov. 27.
The virtual reality experiences will be approximately 10 minutes in length and hosted by veteran broadcaster Danyelle Sargent and 13-year NFL veteran Ephraim Salaam from the site of the game providing expert commentary alongside game highlights in virtual reality. The experience will be available to fans on a VOD basis shortly after the conclusion of each game.
“Adding the NFL to our growing portfolio of content partnerships further validates our unmatched technology and our ability to deliver an incredible virtual reality experience to sports fans,” said Brad Allen, NextVR Executive Chairman. “NFL fans are constantly craving more football and this partnership will meet this demand by delivering an unprecedented virtual reality experience to fans both in the U.S. and around the globe.”
“Virtual reality is a rapidly evolving technology, and this is a great opportunity for the NFL to continue experimenting with the capabilities and distribution of VR experiences,” said William Deng, Director, Media Strategy and Business Development at the NFL. “We’re excited to work with NextVR to bring this first-of-its-kind experience to our fans.”
For each production, NextVR will work alongside the award-winning team from NFL Films, utilizing their experience and access to deploy NextVR’s virtual reality cameras throughout each stadium to capture immersive views of NFL action like never before.
Fans can watch the post-game experience featuring the San Francisco 49ers vs. Arizona Cardinals game by downloading the free NextVR app. For more detailed instructions, go to NextVR.com/GetVR.
NextVR is the world’s best virtual reality platform for delivering live sports and music in VR to fans globally. Launched in 2009, the company has patented technology that delivers an unparalleled VR experience providing fans extraordinary access and profound immersion. NextVR has world-class partnerships with leaders in sports and entertainment including the NFL, FOX Sports, Live Nation, and the International Champions Cup. NextVR was founded by industry leaders with decades of experience in 3D stereoscopic imaging, compression technology and VR broadcasting. For more information, visit NextVR.com.
The NFL’s Media group is a multifaceted department that includes NFL Network, NFL Films, NFL Digital Media and the NFL’s Broadcasting department.
NFL Network, with its offices and studios located in Los Angeles, CA, provides NFL fans with information and insight straight from the field, team headquarters, league offices and everywhere the NFL is making news seven days a week, 24 hours a day, and 365 days a year.
Launched in 2003, NFL Network gives fans unprecedented year-round inside access to all NFL events, including the Super Bowl, Playoffs, regular season, preseason, Pro Bowl, Pro Football Hall of Fame induction weekend, NFL Draft, NFL Scouting Combine, Senior Bowl, league meetings, minicamps and training camps. NFL Network also produces NFL RedZone channel, featuring every touchdown from every game on Sunday afternoons during the regular season.
NFL Digital Media division is responsible for all aspects of NFL.com, NFL Mobile from Verizon, NFL Now, the 32 Club Sites and the NFL’s Fantasy Products. In addition, the Digital Media group is responsible for identifying and executing on new business opportunities in emerging media industries such as mobile, broadband, wireless, virtual reality, and interactive TV.
A winner of 121 Emmy Awards, NFL Films is a key supplier of NFL Network’s programming, including the America’s Game series, The Top 100, and the Emmy-nominated series A Football Life, offering untold stories into the lives of some the NFL’s most recognizable icons. With more than 100 million feet of film in its library, NFL Films is the historical backbone of NFL Network.